PRIVACY STATEMENT
Your privacy is very important to us. When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address. We collect and handle your personal information in accordance with the provisions of this Privacy Statement, except as follows:
Our store is hosted on Shopify Inc., and the personal information you submit to us via our store is collected by, and subject to, the Terms of Use and Privacy Policy of Shopify. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall. If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.
All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.
By entering into a transaction with, and supplying your information to, Shopify, Inc., you understand the terms of both this Privacy Statement and Shopify’s Privacy Policy.
WHAT INFORMATION DO WE COLLECT AND HOW WE USE THAT INFORMATION
Information You Provide to Us
We may collect personal information from you, such as your first and last name, location, email address, username and password, and the country and state in which you reside when you create an account to log in to our network ("Account").
When you order Products from our online store, we may collect all information necessary to complete the transaction, including your name, address, phone number, credit card information, billing information and social security number.
If you access our online store on your mobile device, we may collect your phone number and unique device id number.
If you provide us feedback or contact us via email, we will collect your name and email address, as well as any other content included in the email, in order to send you a reply.
We may also collect information at other points in our online store where it is clear we are collecting such information.
Information Collected via Technology
Information Collected by our Services. To make our online store more useful to you, our online store may automatically track certain information about the visits to our store, including your browser type, operating system, Internet Protocol (IP) address (a number that is automatically assigned to your computer when you use the Internet, which may vary from session to session), domain name, clickstream data, referring/exist pages, and/or a date/time stamp for your visit. We use this information to analyze trends, administer the store, gather demographic information about our user base as a whole, and to improve our store and for product development purposes. For example, some of the information may be collected so that when you visit the store again, it will recognize you and the information appropriate to your interests.
Cookies. Like many online services, we use cookies to collect information. "Cookies" are small pieces of information that a website sends to your computer’s hard drive while you are viewing the website. We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience in our store. This type of information is collected to make the store more useful to you and to tailor your experience with us to meet your special interests and expectations.
Here is a list of cookies that we and/or Shopify use. We’ve listed them here so you can choose if you want to opt-out of cookies or not.
_session_id, unique token, sessional, Allows Shopify to store information about your session (referrer, landing page, etc).
_shopify_visit, no data held, Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits
_shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer.
cart, unique token, persistent for 2 weeks, Stores information about the contents of your cart.
_secure_session_id, unique token, sessional
storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access.
Pixel Tags. In addition, we use "Pixel Tags" (also referred to as clear Gifs, Web beacons or Web bugs). Pixel tags are tiny graphic images with a unique identifier, similar in function to Cookies, that are used to track online movements of web users. In contrast to Cookies, which are stored on a computer’s hard drive or web browser, Pixel Tags are embedded invisibly in web pages. Pixel Tags also allow us to send email messages in a format that users can read, and tell us whether emails have been opened to, in part, ensure that we are sending only messages that are of interest to our users. We may also use this information to reduce or eliminate messages sent to a user.
Third Party Analytics. We may use a number of third party service providers, such as Google Analytics, to help analyze how users use our services ("Analytics Companies"). These Analytics Companies use Cookies to collect information such as how often users visit our store, what pages they visit, and what other sites they used prior to coming to our store. We use the information we get from Analytics Companies only to improve our store.
How We Use Information
General Use. In general, the personal information you submit to us or our vendor is used either to respond to the requests you make, or to aid us in serving you better. We use your personal information in the following ways:
to facilitate the creation of and secure your Account on our network;
to identify you as a user in our system and to otherwise administer and operate our store;
to improve the quality of experience when you interact with our store;
to send you administrative email notifications, such as security or support and maintenance advisories;
to respond to your inquiries and other requests; and
to send offers and other promotional materials related to our store or on behalf of third parties and to monitor the effectiveness of our marketing programs.
User Feedback. We may post user feedback on the store website from time to time. We will share your feedback with your first name and last initial only. If we choose to post your first and last name along with your feedback, we will obtain your consent prior to posting your name with your feedback. Creation of Anonymous Data. We may create anonymized data (data that is not reasonably associated with or linked to any data that would reasonably be expected to allow someone to identify you or contact you) from personal information by excluding information (such as your name) that makes the data personally identifiable to you. We use this anonymized data to analyze request and usage patterns so that we may enhance the functions of our store and improve store navigation. We reserve the right to use anonymized data for any purpose and disclose anonymized data to third parties for any reason.
CONSENT
How do you get my consent?
When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.
If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.
How do I withdraw my consent?
If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at privacy@draftkings.com or mailing us at: DraftKings, Inc. 125 Summer Street, Boston, MA, 02110, United States
THIRD-PARTY SERVICES
In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.
However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.
For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.
In particular, remember that certain providers may be located in or have facilities that are located in a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.
As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.
Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.
LINKS
When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.
SECURITY
To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.
If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with an AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.
AGE OF CONSENT
By agreeing to this Privacy Statement, you represent that you are at least eighteen years of age (19+ in NE and AL, 21+ in MA).
YOUR CALIFORNIA PRIVACY RIGHTS
A California resident who has provided personal information to a business with whom he has established a business relationship for personal, family, or household purposes ("California customer") is entitled to request information about whether the business has disclosed personal information to any third parties for the third parties’ direct marketing purposes. In general, if the business has made such a disclosure of personal information, upon receipt of a request by a California customer, the business is required to provide a list of all third parties to whom personal information was disclosed in the preceding calendar year, as well as a list of the categories of personal information that were disclosed.
However, under the law, a business is not required to provide the above-described lists if the business adopts and discloses to the public (in its Privacy Policy) a policy of not disclosing customer’s personal information to third parties for their direct marketing purposes unless the business gives users a mechanism to opt out of having their personal information disclosed to third parties for their direct marketing purposes. Rather, the business may comply with the law by notifying the customer of his or her right to prevent disclosure of personal information and providing a cost free means to exercise the right.
We have opted for this alternative approach. As stated in this Privacy Statement, we give customers a mechanism to opt out of having their personal information disclosed to third parties for their direct marketing purposes. Therefore, we are not required to maintain or disclose a list of third parties that received your personal information for marketing purposes. If you wish to opt-out of sharing your Personal Information with third parties for their direct marketing purposes, please click here and mark your request "Re: Opt-out."
CHANGES TO THIS PRIVACY STATEMENT
We reserve the right to modify this privacy statement at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.
If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.
The DraftKings Privacy Policy (found here https://www.draftkings.com/help/privacy/us) shall also apply. In the event of a conflict between this Privacy Statement and the DraftKings Privacy Policy, this Privacy Statement shall govern.
QUESTIONS AND CONTACT INFORMATION
If you would like to contact us for any reason regarding our privacy practices, our privacy notice, or if you want to report any security violations to us, please e-mail us at the following address: privacy@draftkings.com
[Re: Privacy Compliance Officer]
[125 Summer Street, Boston, MA, 02110, United States]
CHANGES AND UPDATES TO THIS PRIVACY STATEMENT
This statement may be revised periodically, and if we make any material changes in the way we use your personal information, we will notify you. Any changes to this privacy statement will be effective upon thirty (30) days following our posting of notice of the changes on our store website. These changes will be effective immediately for new users of the store and for all users who expressly acknowledge that this notice has been changed. Please note that at all times you are responsible for updating your personal information to provide us with your most current email address. In the event that the last email address that you provided us is not valid, or for any reason is not capable of delivering to you the notice described above, in the event that we elect to provide you notice via email, our dispatch of the email containing such notice will nonetheless constitute effective notice of the changes described in the notice. If you do not wish to permit changes in our use of your personal information, you must notify us prior to the effective date of the changes that you wish to deactivate your Account with us. Your continued use of the store website following notice of such changes will indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes, with the understanding that the modified terms and conditions applies to all of your personal information, including the personal information collected before the change went into effect.
Last Updated: April 10th, 2018